Chapter 8 started off talking about the 3rd ethos. Then it continued on into talking about "disinterest" and "Unintrest". It also talked about "acting as if the choice you advocate hurts you" as being a technique. Chapter 8 also mentioned that "ethos counts more than any other rhetoric". Why ethos is so important is because "you want your audience to be attentive, trusting, and willing to be persuaded. Also when trying to persuade " make sure it seems as if you don't have any tricks". Chapter 8 ended off by talking about the reluctant conclusion, personal sacrifice, and doubt.
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